TAILOR TOYO TAILOR TOYO

Souvenir jackets (skajans) were created shortly after the war when American soldiers embroidered oriental patterns (eagles, tigers, dragons) and the names of their units and bases onto their jackets to commemorate their time stationed in Japan. It is the beginning. They were commercialized as souvenirs and sold at PXs (abbreviation for Post Exchange, a common name for shops inside US military bases) around the country. At that time, Minato Shokai, the predecessor company of Taylor Toyo (Toyo Enterprises), was delivering clothing such as this souvenir jacket to U.S. military bases, and the production of souvenir jackets was at its peak. In the 1950s, it accounted for 95% of the market share. TAILOR TOYO started as a port merchant and has been making souvenir jackets for over half a century. It is not just a passing fad, but a brand that continues to inherit Sukajan as a culture, and is the original Sukajan.

The souvenir jacket, or suka-jan as it is commonly known, originated in the early postwar days when the US servicemen stationing in the Pacific had their own jackets embroidered with their unit names, base names, or even the oriental motifs at the local merchants in order to make their unique mementos. Later on those jackets were commercialized and sold at stores in the military installations (Post Exchanges) throughout the world. Our predecessor Kosho & Co. was then their principal supplier, and it increased its market share of the particular jacket up to 95% by the 1950s. With profound confidence in such a historical background, TAILOR TOYO has been the leading brand of suka-jan for over half a decade, and we will keep passing down our experience and knowledge for generations to be remaining a genuine and authentic brand.