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SUN SURF Special Edition Short Sleeve Rayon Crepe Aloha Shirt “EAGLE, TIGER, DRAGON” FASHION MART SS39743 [2026 Spring/Summer New Release]

SUN SURF Special Edition Short Sleeve Rayon Crepe Aloha Shirt “EAGLE, TIGER, DRAGON” FASHION MART SS39743 [2026 Spring/Summer New Release]

Regular price ¥37,400 JPY
Regular price Sale price ¥37,400 JPY
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■SUN SURF Special Edition Short Sleeve Rayon Crepe Aloha Shirt "EAGLE, TIGER, DRAGON" FASHION MART (KOSHO & CO.) SS39743

<Model: Height 175cm, Weight 62kg, Wearing size L>

<About the Work>
After the war, American soldiers stationed in Japan received souvenir jackets (sukajan) embroidered with emblems of their units as keepsakes.
The predecessor of Toyo Enterprise, Kosho & Co., was involved in the creation of these jackets.
As a trading company established after the dissolution of the zaibatsu, it handled imports and exports of fabrics, and thus had a deep connection with Aloha shirt fabrics.
This is the third reproduction of this work, featuring popular designs of eagles, tigers, and dragons from the souvenir jackets handled by Kosho.
At the time, all fabrics with oriental designs (Japanese patterns) printed on crepe material were printed in Japan, and the Aloha shirt movement that swept through Hawaii and mainland America after the war had a significant impact on Japan.
This piece was originally produced by Kosho & Co. for sale in military PXs (post exchanges) and is a very rare item bearing the "FASHION MART" brand name that Kosho used for overseas exports.

<SUN SURF SPECIAL EDITION>
Aloha shirts symbolize paradise Hawaii. Japanese immigrants played a deep role in their origin, and not only tropical patterns but also Japanese patterns exist as vintage items.
By the mid-20th century, when Hawaii was established as a tourist destination, the demand for Aloha shirts as souvenirs rapidly increased. Designs and patterns diversified, and many works were created.
These are special items that are very rarely encountered during the process of collecting vintage Aloha shirts. To pay homage to the textile designers who created these masterpieces that are gradually being lost to the passage of time, Sun Surf's Special Edition faithfully reproduces their charm in every detail, including luxurious multi-color prints, powerful designs, and the varying details of each part depending on the manufacturer and era.

Work Name: "EAGLE, TIGER, DRAGON"
Vintage: FASHION MART (KOSHO & CO.)
Era: Late 1940s
Material: Rayon Crepe
Print: Overprint
Design Pattern: Oriental Design

●Overprint
This method involves layering stronger colors over lighter base colors. Compared to discharge printing, more colors can be used,
and the overlapping of colors at the borders creates beautiful gradations.
It is suitable for realistic designs like Japanese patterns.

Total weight including packaging: 520g

sunsurf
Sun Surf is Toyo Enterprise's specialty brand for Aloha shirts. All Sun Surf Aloha shirts are replicas of designs that actually existed as vintage items, reproduced with the same texture as the originals. This product manufacturing is only possible with their vast in-house collection and know-how that cannot be replicated by others. It is a brand that can be widely recommended, from collectors to those wearing Aloha shirts for the first time.


105: Off-white

115: Gray

128: Navy









Size Details

Size
Length
Width
Shoulder Width
Sleeve Length
S
65cm
58cm
46cm
21cm
M
67cm
60cm
48cm
22cm
L
69cm
62cm
50cm
23cm
XL
71cm
64cm
52cm
24cm
XXL
73cm
66cm
54cm
25cm


Click here for how to measure sizes.


Material
100% Rayon
Color
133 Beige
Country of Origin
Japan
Notes
*Sizes are actual measurements and average values are listed. Please note that there may be slight individual differences.
*This product uses indigo dye. Color transfer may occur during washing. Please be aware of this in advance.

Regarding the Product
Many of our products are designed based on vintage items. To emphasize the atmosphere, there may be slight sewing discrepancies, differences in fabric color and texture due to processing, and uneven coloring. Please understand that these are part of the product's charm. Additionally, product specifications (sewing, parts, colors, sizes, etc.) may change without prior notice. We hope you enjoy the product with an understanding of the above points.

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