SUN SURF

SUN SURF is a brand that focuses on so-called "vintage" rayon aloha shirts, which were made from the 1930s to the 1950s, the golden age of aloha shirts. We analyzed thousands of vintage Aloha shirts that were created in the 1970s and have been collected as materials since our founding. Aloha shirts have a print design that plays a central role, so much so that it can be said to be ``wearing art.'' In order to express the most distinctive features of the Aloha shirts, such as vivid colors and deep hues, various techniques such as discharge printing and overprinting were used at the time. Reproducing the printing method. In order to let as many people as possible enjoy the charm of vintage aloha shirts, which are now rare and difficult to obtain, Sunsurf pays particular attention to the details of each part and revives many masterpieces into the modern era.

“SUN SURF” primarily reproduces the rayon Hawaiian shirts of their golden age from the 1930's to the 1950's. These Hawaiian shirts are often called 'the vintage,' and since its foundation in the 1970's, the brand has collected thousands of such vintage shirts and even analyzed them in order to manufacture the authentic replicas. In addition to the shirt layout designs, their rich and bright coloration is precisely reproduced by using the traditional printing techniques, such as discharge or over-printing. Thus a great range of these beautiful garments , or “the art of wear” in other words, are proudly offered by SUN SURF with a strong hope that more people can feel and enjoy the value of true vintage Hawaiian shirts.