DENIME

Founded in 1988, "DENIME" is a brand that delivers daily wear that can be worn with affection, based on the concept of "real basic."
The brand name represents "Serge de Nîmes" (a fabric from the Nîmes region of 15th-century France), the origin of the word "denim." In the 1980s, when the world was still unaware of the charm of vintage jeans, DENIME collaborated with Kurabo, a pioneer of Japanese denim, to develop selvedge denim, a characteristic feature of vintage jeans. DENIME then laid the foundation for Japanese jeans to gain global recognition.

2023 marks the 35th anniversary of the brand's founding.
As if returning to its origins, DENIME will thoroughly research its earliest recipes and reproduce them with the experience and knowledge cultivated by Warehouse.
DENIME will deliver flavorful "real basics" through its products.